Bob Lafon is the CEO and President of Lafon & Associates, a strategic advisory firm specializing in the telecom, cable, wireless, and secondary mobile markets. With more than 35 years of experience across the wireless ecosystem, Bob has held senior leadership roles with regional, national, and international carriers. His career also includes leading a top-performing regional wireless retailer with over 100 stores, serving in an executive role at a major accessory manufacturer, and advising companies across multiple sectors of the mobility and secondary device industries.
A recognized industry voice, Bob is a frequent keynote speaker, moderator, and panelist at major trade events. He has contributed numerous articles to industry publications and is the author of an upcoming book focused on sales and leadership. Today, through Lafon & Associates, he helps organizations strengthen strategy, elevate performance, and adapt to the rapidly evolving mobility marketplace.
Bob’s influence extends beyond consulting—he also serves on several advisory boards within the wireless industry, providing guidance on growth, operations, and market innovation.
Born and raised in the Pittsburgh area, Bob is a graduate of the University of Pittsburgh. His passion for innovation, leadership, and business transformation continues to position him as a trusted expert shaping the future of the wireless and telecom sectors.
